NEW REGULATION AND REMINDER FROM TELCO TO APPEND BRAND NAME IN MESSAGE CONTENT
Dear Valued Customers,
Please note that Malaysia telco has imposed a new regulation effective 15th October 2018 for Malaysia Telco traffic. Please see below.
'You are required to include the brand name/name of the party providing the content in each SMS message. If you fail to include brand name/name of the party in the SMS message, such message will be deemed as a message from an international brand which we are entitled to charge RM0.30 for each SMS message.'
The requirement to append the brand name has actually been enforced by MCMC since 2009. However, telco will now penalize companies that do not append brand names in the message content for ALL type of messages, regardless local or international brands traffic. The penalty charge is RM0.30 for such message without brand name. Please see below the extract from MCMC file attached.