GBS WORLDWIDE SDN. BHD.  (841518-u)
28-1, Lorong Batu Nilam 3A, Bandar Bukit Tinggi, 41200 Klang, Selangor.
Tel: 603 3323 7663     Fax: 603 3323 7665  
Website: www.gbs2u.com    Email: info@gbs2u.com
Register GST ID  : 000820940800
 
MEMO
Date: 12/10/2018
 
 
NEW REGULATION AND REMINDER FROM TELCO TO APPEND BRAND NAME IN MESSAGE CONTENT

Dear Valued Customers,
 
Please note that Malaysia telco has imposed a new regulation effective 15th October 2018 for Malaysia Telco traffic.  Please see below.
 
'You are required to include the brand name/name of the party providing the content in each SMS message. If you fail to include brand name/name of the party in the SMS message, such message will be deemed as a message from an international brand which we are entitled to charge RM0.30 for each SMS message.'
 
The requirement to append the brand name has actually been enforced by MCMC since 2009.  However, telco will now penalize companies that do not append brand names in the message content for ALL type of messages, regardless local or international brands traffic. The penalty charge is RM0.30 for such message without brand name. Please see below the extract from MCMC file attached.
 
马来西亚通讯新条规 – 必须在讯息前面置放品牌或公司名字

敬爱的顾客,

马来西亚通讯委员会将会在2018年10月15日起实行新条例,请看以下讯息

“您必须在讯息前面添加品牌或公司名字, 如果没有在讯息内容前面置放品牌或公司名字,有关讯息将会当成国际短讯讯息处理,每通讯息将会征收RM0.30.”

自2009年以来,MCMC实际上已经强制要求附加品牌名称。所以,电讯公司现在将惩罚那些不在短讯讯息内容中附加品牌名称的公司,无论本地或国际短讯息。 对于没有品牌名称的此类短讯讯息,罚款金额每通讯息为RM0.30。详情请参阅下面附带的MCMC文件摘录: